46 brand per il 50° Golden Super Bowl, per un costo medio di 5 milioni di dollari versati alla CBS per ognuno dei 30 preziosi secondi da passare sugli schermi di milioni di telespettatori.
Di seguito tutti i commercial del Super Bowl 2016 dedicati alle bevande, da superbowlcommercials2016.org.
Trovate i commercial delle altre categorie merceologiche al tag SB50.
No more puppies? That’s right. The big news this year is that neither of the two 2016 Budweiser Super Bowl commercials feature puppies. Why? Because despite their popularity, they don’t sell beer! Budweiser, in fact, went with an entirely different route.
Their first Supper Bowl commercial is a PSA against drunk driving, starring a very sharp-tongued Helen Mirren. The hashtag? #GiveADamn
Budweiser’s second 30-second spot is a hard-core spot starring the famous Budweiser Clydesdales. Called #NotBackingDown, the ad hammers the message that Bud is “not to be sipped,” “not for everyone” and “not small.” They definitely seem to be targeting the testosterone crowd.
Fun fact: This is the 27th Super Bowl appearance for the Budweiser Clydesdales.
Watch the extended version of Bud Light’s Super Bowl 2016 commercial:
Need one last puppy fix? Here’s Budweiser’s Super Bowl XLVIII ad:
To no one’s surprise, Bud Light is again advertising in the Super Bowl this year. To build hype for the Golden edition of the Big Game, they have created collectible beer cans featuring the logos of every NFL team that has ever won the Super Bowl.
As far as their first ad is concerned, Amy Schumer and Seth Rogen star as running mates for the “Bud Light Party” in the 2016 Bud Light Super Bowl commercial!
(As) always Coca-Cola will be advertising in the Super Bowl this year. While we don’t have details about their ad, we have learned from AdWeek that Coke is teaming up with Marvel comics to create some very cute mini-cans of Coca-Cola. Haven’t you always wanted to drink Coke from a can with the Incredible Hulk on it?
— Berik Akkozov (@Akkozov_B) February 4, 2016
Coca-Cola recently announced a new “One Brand” marketing strategy that will unite all Coca-Cola drinks under a single tagline: “Taste the Feeling.” According to Coke’s CMO, Marcos de Quinto, the new approach “is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.” They’re kicking off the global campaign with this TV ad called, “Anthem.” Chances are, we’ll see some similar messaging in Coke’s 2016 Super Bowl commercial.
Pepsi will be sponsoring the famous Super Bowl halftime show for the fourth year in a row. British rock band, Coldplay is headlining the show and will be joined on stage by Beyonce and Bruno Mars. Pepsi also created one Super Bowl 50 commercial and it takes us on a journey through the decades. Beginning in the 1960s, we see star Janelle Monáe move seamlessly through the decades as she dances to classics by The Contours, Madonna and more.
For the first time since 2000, Mountain Dew purchased one golden ticket to the Big Game. But rather than featuring their classic lime-green beverage, they handed over the spot to their energy drink, Kickstart. The Mountain Dew Super Bowl commercial, called #PuppyMonkeyBaby, is meant to show that even the strangest threesome combos are awesome. You know, like “dew, juice and caffeine” and puppies, monkeys and babies. Just like their bizarre teasers, the ad is wacky but a lot of fun. Watch it a few times – it keeps getting better!
Owned by Anheuser-Busch, Shock Top has announced their debut purchase of one 30-second Super Bowl 50 ad. The craft, wheat beer who competes with Blue Moon (owned by Miller Coors) is knoawn best for their fiesty, red-haired, loose-lipped logo. In honor of Shock Top’s first Super Bowl ad, they’ve paired up with comedian T.J. Miller to help them get the word out.
They released a 90-second, extended version of their Super Bowl ad on January 28th. As predicted, it features Miller conversing with the beer brand’s iconic mascot.
For the first time since 2010, Michelob Ultra is tempting all the athletes out there with their light and tasty brew. Reminding us to breathe, the Michelob Super Bowl 2016 ad tells us that Michelob isn’t for just anyone. This brew is blended for the hard core among us. And at just 95 calories, even the strictest training regiment can make room for a nice, cold one of these.
This may be the least famous brand to brave the Super Bowl stage, but the makers of this anti-oxidating drink are hoping that come February 8th, everyone in America will recognize their brand. Bai is made from the coffee-fruit but has no caffeine. Instead, it boasts tons of antioxidants and just 5 calories. The Bai Super Bowl commercial is meant to promote the drink’s “None of this makes sense” campaign And it does. Pretty fitting, given that spending $5 mil on this lame 30-second ad doesn’t quite make sense, does it?
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